In March 2026 we had the pleasure of taking part in the Iberzoo trade fair in Madrid – one of the most important pet industry events in Europe. Our company was represented byJanek Szostak and Bartek Stanik, who presented Petmex’s offering to visitors from all over the world with great dedication.
Strong turnout and great energy
We consider the trade fair to have been very successful. Turnout was impressive – our stand saw a steady stream of visitors, from representatives of small, local businesses to some of the biggest players in the market. The event was accompanied by a dynamic atmosphere and huge interest in our products.
Spanish spirit and communication challenges
One of the biggest challenges turned out to be the language barrier. Most visitors communicated only in Spanish, which required a lot of flexibility from our team. However, we quickly found a solution – a combination of creative “sign language” and Google Translate’s conversation feature allowed us to communicate effectively. What’s more, some visitors came back to our stand, greeting us with a smile.
Promotional materials – key to communication
In this situation, printed materials took on special importance. Catalogues, leaflets, and business cards attracted enormous interest and disappeared very quickly. This visual form of communication proved extremely effective and often formed the basis for conversations with potential partners.
Results of taking part in the trade fair
We came back from Madrid without any promotional materials – they were all given out to visitors. This is, however, the best proof of the strong interest in our offering. Most importantly, we brought back a valuable base of new contacts and potential business partners, opening up further opportunities for us to grow in foreign markets.
Taking part in Iberzoo 2026 was an intense but very rewarding experience for us, confirming the growing interest in Petmex products in international markets.
